What is Content Marketing | A Complete Guide - TechnicalDm

Hello, how are you, I hope you all are well. Today, I am going tell you about what is content marketing and different type of content marketing.

 What is content marketing?

Content marketing is a form of marketing which you focus on creating, publishing and distribution content for your target audience online. Content marketing are strategic marketing approach that focus on creating and distributing valuable content to attract and clearly defined target audience and drive to profitable customer action.

                                 

Our annual research show that large majority of marketers are utilizing content marketing. As a matter of fact, they are utilizing some large organization in the globe, including P & G, Microsoft, and cisco system. It is produced and performed by small business and one person stores around the world.

Content marketing is difference between message selling and different informational waste you make from corporations attempting to be you. It is makes so interesting in day by day situations of thousands of selling messages per person per time.

What occurring in content marketing is actually the one thing that happens to every marketing communication. They are making less efficient over the time. Content marketing are starting to change the one attitude but not because content marketing time is rare, instead because care is scarce.

Content marketing are briefly described as delivering content that your audience seeking in the places that they are searching for it. It is seen that content selling is highly present in digital marketing and it becomes highly successful when content is involved in your website.

Content marketing is focus on creating the most powerful, engaging content possible. It has quick become one of the most popular topics in digital marketing. When we are talking about content marketing, we should mention that this type of marketing is not limited to blogs and articles.

Why should you use content marketing?

Content marketing are turn the causal observed into a raving fan. It is help you to became through leader in your industry and it help to build loyalty between your brand and your customer based.

Most important, content marketing are sold your product and services through having  salesy. So I like content marketing because I can help more customers at the same time.

If you don’t have only content marketing strategy but a well-rounded marketing strategy also included traditional marketing such as paid advertising and marketing technique.

We live in the word where people are constantly searches for information. Content marketing filed more information to their desire. Tradition forms of marketing work less effectively with more overabundance of information. Most of marketers are added a new content marketing strategy in their marketing plan.

Define your content strategy

When you think about creating content marketing, you should have solid vision for why you are creating content.

What is your vision?

In this section, you think about your business and why did you start your business?

Here example of vision: Are you trying to make your business the world a better place?

1. Are you trying to make your business largest in your industry?

2. Are you making your business easily for people to plan their next meal?

Once you have define your content strategy after then the next step is who your target audience?

Who is your target audience?

Without target audience hard to create content strategy because it included purpose of growing your business.

By understanding of your customer demographics, places and communication preferences and pain points. You have much more time to know what kind of content create and create better content for your website.

If you have already brand and website, you can easily use Google analytics to see who is currently consumer content and build your customer profile with that data.

Once you have decided your target audience, after then your next step is what your goals are?

What are your goals?

Once your vision and target audience, goals are the next step to toward a content strategy.

Here basic goal idea included:

1. We want to introduce your business to new customer.

2. We want to sell a product which you already sell to more people.

3. We want to create brand for selling new product.

4. Grow your email list.

5. Increase your social media followers

6. We want to become brand recognize in your industry.

Objective and key result are most effective helping you to achieve result. Similar to smart goal, the key is making your goal more measurable and actionable.

Objectives: objective is a basic goal to achieve something you wish to accomplish in your feature.

Key result: Key results are quantitative measurable way to achieve the objective. For example, my objective is video school online to increase course completion and the key result is increase course completions 30% by end of the this year.

Another example of content marketing:

Objective: Grow your social media presence.

Key result: increase instagram followers to 1000 by end of the month.

So, objective and key result are action. Action is the actual step to achieve key result.

Types of content marketing   

There are different types of content marketing, including:

1. Blogging

2. Video marketing

3. Podcasting

4. Info graphics

5. Email

6. Lead magnet

7. Webinars

8. Courses

9. Social media post

10. White papers

11. Slide share presentation

12. Slide decks

How does content marketing fit into the funnel?

Here each phase of funnel are available, you should to create content for specific person. Here the example of different type of content you have created for each stage:

Awareness and interest

1. Blog posts

2. Videos

3. Podcast episode

4. Email newsletter

Action

1. Sales pages

2. Sales video

3. Sales email

4. Product description

5. More testimonials

Desire

1. Case study

2. Testimonial and review

3. Product demonstration

4. Inspiration posts about the benefits

Retention

1. Follow-up emails

2. Special offers

3. Customer support & FAQS

4. Email newsletter

Conclusion: I hope you all are understood about the content marketing tutorial. So, content marketing are most widely useful topic because it help you to achieve some organic sales, brand awareness, email newsletter etc.