Google Tag Manager : How its Works | TechnicalDm Blog.

What is Google tag manager?

Google tag manager is a central tag management system that allows you to measurement your website code, related code and quickly update that are knows as tag on your website and mobile app. Once you added a Google tag manager code on your website, you can safely and deploy measurement tag configuration from user interface.

Google tag manager are free tools that allows you to manage and deploy marketing tag or snippet code or tracking code on your website. Here, simple example of how to work Google tag manager. The information sharing one data source to another data source through Google tag manager. GTM are become your hand is very handy when you are handle lots of tag because the code is stored in one place.

When Google tag manager code install on your website, you will be able to communicate with tag manager serve. In GTM, tag, trigger and variable are called a container. Google tag manager are help to manage your website very easy, simple and reliable.

GTM is not easy to use without some knowledge and training. For using GTM, you should have good knowledge to understand how to work tag, trigger and variable. If you want to track events from Facebook pixel, you need to knowledge about how Facebook tracking pixel works.

If you want to track event in GTM, you need to knowledge about how to work Google analytics and what data you want to track with events. However, you can manage multiple tags in Google tag manager.

How to work GTM?

There are three part of Google tag manager.

1. Tag

2. Trigger

3. Variable

1. Tag: Tag is the snippet of code or tracking code from third party tools. These tags are tells the GTM what to do?

         Ex: Common tags are available in GTM

                Google analysis tracking code

                Facebook pixel code

                Google adword conversion tracking code.    

                Google adword remarketing code.

2. Trigger: Triggers are the way to fire a tag that you set up. They tell the GTM what tag are fire when some user click a webpage.

3. Variable: variable is a function that you can call from tag or trigger to another variable. Variable tell the GTM where to fire a tag. Variable is additional information that need to GTM for your tag and trigger to work.

 The basic type of constant variable that you can create in GTM is the Google analytics UA number.

 

I hope all of you understand some information about the Google tag manager.