What is Search Engine Marketing : SEM Tutorial | TechnicalDm Blog

                                        

What is SEM?

SEM stand for search engine marketing. Search engine marketing is an internet marketing that involve the promotion of the website by increasing their visibility in search engine result page through paid advertising. Search engine marketing is the practices of marketing that business using activity of search engine marketing to rank their website in search engine through paid advertisement.

Advertiser bid on the keyword that user perform a query to their intent on Google and bing.com when user looking for their favourite product and services which advertiser give opportunity for their ads to appear result for those search query.  

To appearing those ads in search engine are also knows as pay-per-click ads. In these ads are small or text based product listing ads is product-based advertisement that allow consumer to see important information such as price and reviews.

In search engine marketing, keyword are the foundation that user enter the keyword in search engine to find something looking for product and services.

SEM keyword research

Before you choose keyword for your search engine marketing campaigns, you need to comprehensive research as part of your keyword management strategy. First, you need to identify to relevance keyword for your business that prospective customer are likely to use when searching for your product and services.

For doing keyword research many website are available on Google. Simply enter your relevant keyword to see them search volume, competitive, CPC etc. in additional to helping finding relevant keyword for product or service and it also help to find negative keyword that you exclude from your campaigns.

Keyword and account structure

You need to crucial keyword that success to search engine marketing campaigns is account structure. Keyword group structures are needed to achieve high-through rate and low cost per click in your campaigns. 

Google advertisement account should be following result:

1. Ad campaigns

2. Ad group

3. Keyword

4. Ad text

5. Landing page

Ad campaigns have many cases to focus on product or services. Ad group are allowed each campaigns to further subcategorize or relevance. For example, if you run online marketing store, one ad group could be for different types of rakes.

I hope all you understand about the what are search engine marketing.