What is ROI & KPI | TechnicalDm Blog

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What is ROI

What is ROI?
ROI stand for return on investment. ROI are the ratio between net profit and cost of investment. A high ReturnOn Investment is used to evaluate the efficient of your investment and compare to different type of several investment.

ROI is used to performance measure to evaluate and efficient of your investment. ROI tries to measurement the amount of your particular investment. To calculate ROI, the benefit of your investment and divided by cost of investment.

ROI in Google ads
How much profit you become from Google ads and compare to how much amount you spent on Google ads.

To calculate ROI, take revenue result from the Google ads and subtract your overall cost and divided by your overall cost.

ROI= revenue generate from Google ads – cost of campaigns  X 100
                                          Cost of campaigns

Example: If you have a one product that cost produce $100 and you sell $200. You sell 6 products from Google advertisement and your total sell is $1200 and your Google ads cost is $200. So your ROI is ($1200-$200/$200) X 100 = 50%.

What is KPI?

KPI stand for key performance indicator. KPI means measurement your performance against key business objective. A KPI are the measurable value that demonstrate how to company achieve key business objective.

Organizations are used to multiple KPI level to evaluate their success reaching target. A high level KPI focus on overall business performance and while low level KPI focus on process of department such as marketing, sales, support and other.

Key Performance Indicator is depending on your industry and department you want to tracking. In KPI, every department want to measure success based on specific goal. KPI is a quantifiable and actionable.

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