What is Google Analytics & How It Important | TechnicalDm Blog

                                    

                                                                        

What is Google analytics?

Google analytics is a web analytics services that developed by the Google. Google analytics are track and generate report website traffic. Google analytics is platform inside the Google marketing platform. Google analytics are most widely used to measure your advertising ROI and track your flash, video and social networking site.

In Google analytics, you can get deeper information about your customer and analyse data for your business in one place. Google analytics provide full information about your website, IOS app and android app. Google analytics can blocked by browsers, browser extension and firewalls.

Google analytics can be used for track the website traffic such as active user, session duration, per page session duration time, user time spend , bounce rate and conversion along with all information on your source traffic. You can connect your Google analytics account to Google ads. Google analytics track your online campaigns, landing page quality and conversion goals. Goals might be sales, lead generation, particular page view and specific file download.

If you are connect your website with Google analytic, you can track the all activities perform by the user such as who user are come through social media, referral website, organic search etc. In Google analytics, you can do batter evaluate your site and application and understand about your marketing, content, product and more.

You can generate three type of report in Google analytics such as real time, acquisition, behaviour and conversion.

Real time report: In this report, you can track who user right now active on your website and who user come through referral source, social source and what type keyword search. You can track which user are where page active right now and how much spend time on the particular webpage and it where come specific location.

Acquisition report: In this report, you can view top channel which who user most come with top channel such as direct traffic, social traffic, organic traffic and referral traffic  and also view who new user come on your website and how much spend time, session time, bounce rate, page session and average session duration.

This report you can track advertising campaigns traffic such as Google ads and also view Google search console traffic.

Behaviour report: In this report, you can view how much your webpage is viewed and how much your unique pageviews and also view average time on page, bounce rate.

 In this report, you can view behaviour flow, site content, site speed, site search and events.

Conversion report: In this report, you can view e-commerce goals, funnel visualization, goal flow, and multi-channel funnel it means you get all information about your e-commerce businesses.

I hope you all understand basic information about the Google analytics, thank you….