What is Bid Strategy & Type Of Bid strategy | TechnicalDm

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What is bid strategy In adword?
Bid strategy is a automatically set bid to optimize your performance goals to across specific campaigns, ad group and keyword. Google ads are allowing bid strategy to different type of campaigns. Bid strategies are depending on your campaigns is targeting and you want to focus on click, impression, conversion. In this article we to show about bid strategy.

Consider your goals
Each bid strategy are available for different type of campaigns and goals.

If you want to get more customers take direct conversion on your website, you are using conversion tracking. It may best conversion bid strategy for direct conversion on your website.

If you want to get more traffic to your website, you can focus on cost per click (CPC) bidding.

If you want to increase your brand awareness, you can focus on impression. You can use cost per thousand impression (VCPM) bidding. In this bidding, you are set average amount you are willing to pay for each thousand time your ad is shown in viewable impression. When user 50 percentage of your show ad then counted one impression.  

If you want to run video ads and want to get more increase view with your ads, you can use cost per view (CPV) and cost-per-thousand impression (CPM) bidding. In CPV bidding, you are willing to pay each time your ad is viewed.

If you want to run video ads and your goal is increase brand and product consideration, you can use cost-per-view (CPV) bid strategy.

Focus on conversion with smart bidding.
If you want to get more conversion on your website, you can use smart bid strategy. Smart bidding strategies are work on machine learning system to optimize your conversion.
Smart bidding strategy you can use

Target cost per action (CPA): if you want to get more conversion on your website, you can use CPA. Google ads automatically set your bid to help get more conversion on your website as a possible with CPA bidding.

Target return on ad spend (ROAS): if you want to increase optimize conversion value, you can use target ROAS bidding. ROAS increase a value while a specific conversion return on ad spends.

Maximize conversion: If you want to get more conversion on your website, you can use maximize conversion bidding. In this bid, Google ads automatically set your bid to help most conversion with your budget.

Maximize conversion value: If you want to increase conversion value, you can use maximize conversion value bidding. In this bid, Google ads automatically set your bid to help get most conversion value with your budget.

Enhance cost per click (ECPC): If you want to manual bid adjust automatically to try maximize conversion. You can use ECPC bidding strategy.

Focus on click with CPC bid strategy
If you want to gain more click and generate traffic to your website. There are two bid strategies,

Maximize click: If you want to generate maximum click on your website, you can use maximize click bid strategy. Google ads automatically set your bid to help many clicks as possible with your budget. This is an automated bid strategy.

Manual CPC bidding:  you can manage your CPC bid strategy yourself. These bidding are work on different type of ad group and keyword.

Focus on impression
If you focus and increase more impression on your website, you try impression bid strategy.
Target search page location: This is  automated bid strategy that automatically set your bid to help increase that your page ad appear to take at top of the page.

CPM: cost per thousand impression. In this bid, Google ads automatically set your bid to help most impression as possible within your budget.

VCPM: viewable impression. In this bid, you are willing to pay every thousand time your ad is show. When user 50 percentage show your ad then one impression counted.

This type of keyword is used to Google ad campaigns.  

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