What are Google Ads - Google Campaigns Goals & Type | TechnicalDm

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What is Google ADS?

Google Ads is a online advertising platform that developed by the Google. Where advertiser pay to display brief advertisement such as services of the website, product listing, video content and mobile application install within a Google ads and networks. Google ads can help find both ads in search engine result like as Google search and non-search website, mobile app, and video.

Businesses are using this display ad on the Google and its advertising network. Google ads are also famous PPC advertising system in the world. Google ads allow businesses to set a budget for advertising. Payments have been happen upon people click on the ads. Advertising services are most focus on keywords.

Every second time, 2.4 billon people are something search on the Google. Google have been offered paid adverting that appears in search engine and Google.com with Google advertising. Google ads are appearing on search network and display network to get more traffic and engage on your website.

Google ads auction are work on keyword that advertiser choose the keyword to target relevant to business offering. These keywords are based on the bid, basing each bid on how much you are willing to pay for a particular click.

In Google ads, most advertisers using CPC bid strategy for advertisement. CPC stand for cost per click. CPC is refers to the actual price you pay for each click in your pay per click marketing campaigns.

CPC calculated by = Total ad spend / total conversion.

In Google ads, you can do targeting location, language and audience who you want to reach.

Type of Google ads campaigns.
There are five types of Google ads campaigns.
  • Search campaigns: In search ads, you can create text and call that show in Google.com and search network. Reach customer interest in your product and service with text ads.
  • Display campaigns: Display ads are run on different kind of ads across the web. Drive new customer to your website and increase your site visitor with display ads.
  • Shopping campaigns: Get click to your website and who people are likely to make a purchase.
  • Video campaigns: reach and engage viewers on across the YouTube and bring interested customer in your website and get more conversion with a video ads.

Type of Google ads campaigns goals
There are six types of Google campaigns goals
  • Sales goals: you can increase your sales with online sales, in app, phone, in store.
  • Leads goals: get leads and another conversation by customer to take the action.
  • Website traffic: Get more customer visit your website and engage with your website.
  • Product and brand consideration: Encourage people to explore your product and services.
  • Brand awareness and reach: you can do brand awareness of the product and services to reach audience.
  • App installation: Get more installs and interaction for your app.                                                                                                                                                                                                      





    

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