Top 19 Digital Marketing Interview Question | TechnicalDm

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Digital Marketing Interview Question For Fresher


1.What is SEO?
  SEO stand for search engine optimization. SEO is a technique to increase the quality traffic to your website. This is possible through organic search result.

2. Describe what is on-page and off-page optimization?
On page optimization: on page optimization are also called on site optimization. You optimize your website according to search engine guide lines. According to latest algorithm of Google panda 4.0, on page optimization is play 35% role in white hat SEO.

Off page optimization: off page optimization is nothing but it technique to improve the search engine ranking for our keyword. It used to build backlink on other website. It is long term process and it must be done regularly.

3. What is digital marketing?
Digital marketing is an internet marketing and component of marketing that utilizes promoting your product and services through digital technology such as computer desktop, mobile phones, and digital media. Digital Marketing is an advertisement that helps become our business establishment and popular website. It involve technique like,
  •  SEO(Search Engine Optimization)
  •  SEM(Search Engine Marketing)
  •  SMM(Social Media Marketing)
  •  Web analytics
  •  Content writing
  •  Email marketing 

4. How is digital marketing classified?
Digital marketing are two types

Inbound marketing: inbound marketing sells product and services through practices  such as,
  • SEO(Search Engine Optimization)
  • SMM(Social Media Marketing)
  • Content marketing

Branding: it create awareness of the company and services to the customers.

Outbound Marketing: it is a traditional method of marketing. It target potential clients. It covers activities such as,
  •  Trade show
  •  Placing ads in news paper
  •  Radio ads
  •  Seminar series
  •  Cold calling 

5. Mention some of the useful digital marketing tools?
Here, some of digital marketing tools below.
  •  SEMrush
  • Google alert
  • Google trend
  • Google analytics
  • Submit express link popularity
  • Open site explore
  • Keyword discovery
  • Digital point keyword tracker
  • Favicon generator
  • XML sitemap generator

6. What are the area to utilize your keyword to optimize website ranking?
For batter ranking, you have to place keyword in the following,
  •  Website title
  •  Meta tag
  •  Website URL
  •  Heading
  •  Web page content
7. What is Google Adword?
    Google adword is a advertising service build by Google. Businesses use this to display ads on Google and its advertising network. It is the single most famous PPC advertising system in the world. It allow businesses to set a budget for advertisement. Payment happen upon people clicking the ads. Advertising focuses on keyword.

8. What do you know about AMP?
    AMP(Accelerated mobile pages) is an open-source library that give a straightforward way to create web pages that are compelling, smooth, and load near immediately for user. AMP makes easy publisher and build mobile-friendly web pages.

9. Explain what is keyword streaming?
    Keyword streaming means analysis the related keyword and pick the best keyword for the website. It is based on target.

10. What is different between branding and direct marketing?
Branding:  A advertiser expose his rand on major site and application. This reaches a large audience. Some popular method are,
  •  Custom ads
  •  Youtube ads
  •  Re-marketing ads
  •  Display ads target
Direct marketing: The advertiser show interest to communication with the target audience. The most common campaigns are,
  • Dynamic search ads
  • Shopping ads
  • Search network only
11. What is Google Adword re-marketing?
      Google adword re-marketing is a target marketing strategy. It assist to marketers to reach people who visit the website but didn’t make a purchase. Re-marketing help in targeting right people with the right ad.

12. Name some digital marketing channel?
    Multiple channel promoting digital marketing. Some multiple online marketing channel are,
  •  Affiliate marketing
  •  Display marketing
  •  Email marketing
  •  Search marketing
  •  Social marketing
  •  Video advertising
13. What are the search engine?
      Search engine find accurate and relevant information through world wide web. Some popular search engine are,
  •  Google
  •  Yahoo
  •  Bing
  •  Ask.com
  •  Baidu
  •  AOL.com
14. What is PPC?
      PPC stand for pay per click. It is an advertising platform to direct traffic to your website. It is known as cost per click. Advertising pay the website publisher when ad is clicked. It is the amount spent to get an advertisement clicked.

15. What is webmaster tool?
      Webmaster tool is a free service by Google. It provide free data indexing. It points out crawl error. It provide search query and backlink information. Its point out to website malware error. It enable to submit XML sitemap.

16. What is cloaking?
     Cloaking is a technique used in black hat SEO. It enable to create two different type of page where web page content is presented to search engine spider.

17. What is different between SEO and SMM?
      SEO: it enable your website to appear search engine result pages.
      SMM: sem is search engine marketing to purchase a space in search engine result page.

18. What is SEM?
      Search engine marketing is a type of internet marketing that involve the promotion of website by increasing their visibility in search engine pages. it is possible through paid advertising.

19. What is SMM?
      Social media marketing is a types of internet marketing which uses the benefit of social networking sites as a tool of promoting website

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