A Guide Digital Marketing Funnel | TechnicalDm Blog

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What is Digital Marketing Funnel?
Digital marketing funnel is a collection of all marketing tactics and utilize your prospect customer to generate traffic to your website. Digital marketing funnel are help you to understand about your different type of buyer stages. The digital marketing funnels are collection of your potential customer move through the first stage of the awareness stage.

Digital marketing funnel are most designed to prospect customer the buyer journey to ultimately purchase your product and services. These funnel are work in step by step that you make your marketing strategy. Funnels are extremely important to gain your website traffic and awareness of your product. A marketing funnels are process to trying covert your potential customer to loyalty customer and continue to purchase product.

How does digital marketing funnel work?
Digital marketing funnels are followed same concept of old marketing funnel. First of all, you achieve sales funnel objective – when a customer purchase a product from your business. Then you use digital marketing funnel tactics to drive more traffic from top to bottom where they convert to loyal customer.

Old Marketing funnel
These marketing funnel is tradition marketing. Most marketers are following these funnel to increase your buyer persona. AIDA – Digital Marketing funnel formula
                          

Awareness: If you have any product, you launching new product in market and you want to awareness for your prospect customer, you need to do advertise in newspaper, television ads.

Interest: you tell all future and information about the product and trying to aware interest to your prospect customer.

Desire: Some prospect customers are interest for your product and desire to buying this product. If prospect customer ready to buy a product then they are contact you.

Action: After doing awareness and aware information about the product, finally your prospect customer ready to buy the product that is called loyal customer.

Digital Marketing Funnel
There are five way to implement digital marketing funnel

                                           Understanding The Contemporary Digital Marketing Funnel – Why You ...

Attract: If you run a digital marketing agency and you want to give PDF to your prospect customer so, you need to run paid advertising for download PDF.

Engage: you need to aware increase interest to your potential customer to download free PDF. You include all information about the PDF. 

Capture: If any potential customer to interest your PDF, they will give email id and ph.no to download the PDF.

Nurture: lead nurture is a process of build relationship with buyer at every stage of sales funnel.

Convert: A convert funnel is used to e – commerce product to describe buyer journey through internet advertising.

So, I hope all you are understand about basic knowledge of digital marketing funnel. 

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