A Beginner Guide To Shopping Ads | TechnicalDm Blog

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                                                    Create shopping ads and a feed for google merchant center by Danish886

 What is Shopping Ads?
Shopping ads is type of the detail information about specific product that you are selling. Shopping ads are also refers to product shopping ads which include future product, showcase product and related product. To create shopping ads, you are set all product link and information in Google merchant centre and after then you can create shopping ads.


Shopping ads are included all information about the product, such as product image, price, merchant name, product quality. Shopping ads are created using data attribute from product information and they are submit your product in merchant centre and show to who user are searching for your product.

Shopping campaigns help you to manage, organize and optimize your shopping ads. Advertiser are created shopping campaigns for their shopping ads in Google ads to advertise his product. You can use most powerful tools to monitoring, reporting and optimize your campaigns. In shopping ads, you can easily browse and optimize your product inventory and make perfect decision about your advertising strategy.

You can use product group to select which product you want to bid on the campaigns in shopping ads. You can easily customize your product group and product attribute, such as category, product name, and brand. You can set bid each product group depending on your campaigns goals.   

Once you are created campaigns in merchant centre, you are able to use retail-centric tools in Google ads to manage your campaigns. If you are retailer, you can create shopping ads to promote your product online, local inventory and boost your website. You are sent all link and information about your product in Google merchant centre and create shopping ads in Google ads.

Your shopping campaigns appear on Google and around the web where potential customer can see your ads and make a purchase. Shopping ad are appear to different type of format such as text ad, display text only, showcase ad, photo of the product.

Benefit of shopping ads
Better qualified leads: in merchant centre, you can increase your leads by future product information. Your ads directly help shopper to make purchase decision.

Easy retail-centric campaigns management: shopping ads are using product attribute that you are define in Google merchant centre. You can browse product inventory directly in Google ads.

Broader presence: Your shopping ads appear for a given search and it relevant shopping ads and text also appears same time.

Power full reporting and competitive data: For reporting, you can use power full tools for measurement your campaigns performance. You can see how many click a particular product, brand in shopping ads.

So, I hope all you understand about the basic knowledge of what is shopping ads.

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