What is SEO - How it works | Type of SEO - TechnicalDm

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What is SEO?
SEO stand for search engine optimization. SEO is a technique to increase the quality traffic to your website. It is possible through organic search engine result. Search engine optimization is a most powerful strategy in digital marketing. Most marketers are first using SEO because SEO is better than traditional marketing.

Search engine optimization is a long term process, so it is most important to maintain balance to long term process.

OR

Search engine optimization is a process of quality and quantity improve traffic to your website. SEO is refers to the improvement unpaid result and exclude direct traffic. Search engine optimizations are targeting different type of searches such as image search, video search, news search.  SEO from local search engine optimization that he focus on online business presence so that webpage will displayed by search engine when a user enter a local keyword to related its product and services.


How its work?
Many business owners using SEO for his website ranking on search engine but he doesn’t know how it's work. When website owners has publish his article on search engine after he added article in Google search console after successfully article submit in Google search console then search engine spider crawl his site and understand what the page is about and next time when a user searches and it matches the topic of your content, your website will rank on SERP.

how to work


  • Organic presence of website on search engine is the most support for the business.
  •  Get most of free traffic
  •  Get most of leads generation
  •  Increase your sales organically  
  • It’s very easy to beat the other business by the competitor when the organic presence is very strong.



Types of SEO?
 They are two types of SEO
  1. On page optimization
  2.   Off page optimization

 On page optimization
  • On- page optimization is also called on site optimization.
  •  In on- page optimization, you optimize your website according to search engine guild line.
  •  On-page optimization has effect on your website listing in natural result.
  •  According to latest algorithm of Google panda 4.0, on page optimization is played 35% role in white hat SEO.
on page seo technique



On Page optimization technique
  1.  Meta title
  2.  Meta description
  3.  Most common keyword test
  4.  Keyword usage test
  5.  Heading tag test
  6.  Robort.txt test
  7.  Sitemap.txt test
  8.  SEO friendly URL test
  9.  Image alt test
  10. Inline CSS test
  11. Deprecated HTML tag test
  12. Google analytics test
  13. Favicon test
  14. Social media test
  15. Html page size
  16. Site loading speed test
  17. Page object test
  18. URL redirect test
  19. URL canonicalization test
  20.  HTTPS test
  21. Server signature test
  22. Plaintext email test
  23. Mobile responsive test

Off-page optimization
  •  Off-page optimization nothing but the technique to improve the search engine ranking for our keyword.
  •   It is used to build back link on other website. It is a long term process and it must be done regularly.
  •   Off-page optimization is done offsite and it is not visible on your website.
off page seo technique



Off page optimization technique
  1. Directory submission
  2.  Social bookmarking 
  3.  Article submission 
  4.  Blog commenting
  5.  Social media
  6.  Video sharing 
  7. Photo sharing
  8. Guest posting
  9.  Review posting


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