What is Search ad : How To Create Search ad | TechnicalDm Blog

What is Search ad?

Search advertising is a method of online advertising on the website that show result on the search engine result. When user are something search on Google then search ad are appeared on search engine result page. Search advertising is most focus on keyword which entered search engine. Search ad are also knows as paid advertising and Google advertising.

Search engine is a most powerful thing for advertisement because user who search on Google their intent when they search. Search ads are appearing on search network and display network on the search engine result page. Search ads are start with keyword. You need to do right keyword bid so that your ad appear in front of the interested keyword. Search ads are reach interested customer in your product and services and you can drive more customer and get more traffic with text search ads.

How to create search ad

There are some steps to create search ads.

Step 1: first of all, you login in Google adword account.

Step 2: Click on the +new campaigns choose your campaigns goals which you want to run on your business and select search campaign type and enter your website URL that you want to run.

Step 3: you can do general setting such as campaigns name, network setting, campaigns start and end date, dynamic search ad setting.

Step 4: choose your target audience who you want to reach such as location targeting, languages, audience.

Step 5: define how much you want to spend and how you want to spent it. You can set a daily budget and bidding that you want to focus on.

Step 6: you can set up an ad group. In this ad group, contains one or more ads and a set of relevant keyword.

Step 7: create for ad for each ad group, we recommended you create only three ads

Step 8: finally, your ad is ready for run.