What is Facebook Pixel Tutorial Blog 2020 - TechnicalDm Blog

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What is Facebook pixel?
Facebook pixel is a tracking code that you place on your website. It help collect to data you track from Facebook ads, optimized your ads, build target audience for future ads and re-marketing people who have already taken some kind of action on your website.

Facebook pixel work on trigger and cookies that track your user behaviour and interact from Facebook ads. There are two types of Facebook pixel:

Facebook conversion pixel
Facebook custom audience pixel

Facebook conversion pixel: If you are using Facebook pixel, you can learn about how to do Facebook business help article.

Facebook custom audience pixel: If you are using Facebook custom pixel, you can learn instruction about the how to upgrade your old pixel.

Facebook pixels are the analysis tools that allow you measure how people interact and take action on your website from Facebook ads. You should make sure that you show your ads to right people. Once you are set up Facebook pixel code on your website, you can see how people taken an action on your website. Ex: one user are adding some item their shopping basket and make a purchase. The Facebook pixel receive this action, you can view on your Facebook event manager.

Why you need to set up Facebook pixel code.
The Facebook pixel is provided most important information about the how you can create batter Facebook ads and batter target audience. A Facebook pixel tracking code is help to ensure that your ads seen by the people who are mostly like your product and this allow improving your Facebook conversion rate and improving batter ROI.

Use Facebook conversion tracking
The Facebook pixel are allow to how people are interact with your website and how to viewing your Facebook ads.
    
Use Facebook retargeting
The Facebook remarketing pixel data are help you to show how to user interact with your website. For example: you can show these people who are exact your product in the cart and they are abandoned in shopping cart or added to product in wish list.

Create lookalike audience
Facebook ads are use retargeting data to help improve your lookalike audience who have similar likes, interest, demographic to people who have already taken some kind of action on your website.

Optimize Facebook ad conversion
You can use Facebook pixel conversion data to help improve your conversion even on your website. You can create conversion even on your website.

Facebook pixel standard even
There are some kinds of Facebook standard even

1. Purchase: some people are completed purchase on your website.
2. Lead: some people are completed sign up on your website.
3. Complete registration: some people are completed registration form on your website.
4. Add payment info: some people are added payment information when he makes a purchase.
5. Add to cart: some people are adding a product in shopping cart to buy a product.
6. Add to wish list: someone is adding a product to wish list.
7. View content: someone people are land on your webpage.

How to create a Facebook pixel and how to add on your website
Step 1: create your pixel
  • Go to Facebook event manager, click to hamburger icon and choose pixel.
  • Click on green button and create pixel
  • Enter a website name and URL, and create a pixel



Step 2: Add a pixel code on your website.
            Three ways to install a pixel code on your website.

  • Use an integration or tag manager: you can integrate your pixel code with     Google tag manager, magento, shopify
  • Manually install the code on your website: copy your Facebook pixel code and paste the <header> section of the page.
  • Turn on automatic advanced matching: use the information that user have provided to your business, such as email address, mobile number.
  • Send test traffic to your website: Check the status of your pixel code by sending test traffic. If your status is active, your code has been successfully installed.

Step 3: track the right event for your business: select the right even you want to track them. 

  


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