SEO Keyword : Type OF SEO Keyword - TechnicalDm

What is SEO Keyword?

SEO keyword is keyword that phrase in your web content where particular user to find via search engine. SEO keyword is a phrase of word that user perform finding something on search engine.

Keywords are the idea and topic that optimize your website content. In SEO term, the word phrases are used to searchers to perform a query on search engine. Your website optimize on search engine that same language that potential visitor based with SEO keyword that help connect to visitor to your website.

Type of keyword

They are nine types of keyword.

Short tail keyword: These types of keyword are short term keyword that made up of three words or less. Sometime these keywords are called to head keyword.

Characteristic: high search volume, high competitive rate, low conversion rate.

Long tail keyword: These types of keyword are long term that made up of three words or more than. These keywords are much more specific than short term keyword.

Characteristic: low search volume, low competitive rate, specific search intent.

Fresh keyword: when you are thinking about the fresh keyword, fresh keyword means who keyword recently running on trend.

Characteristic: explosive search volume, medium competitive rate, specific search intent.

Evergreen keyword: Evergreen keywords are relevant all the time. These keywords search volume might be fluctuate but won’t be extreme changes.

Characteristic: moderate search volume, medium competitive rate, high conversion rate, specific search intent.

Product define keyword: Product define keyword is define your product. These keywords are best way to product targeting keywords. Searchers searching for a product define keyword something very specific.

Characteristic: low search volume, low competitive rate, high conversion value, specific search intent.

Customer define keyword: Customer define keyword is define your customer who are like your product. In this keyword, you have target buyer persona and they mostly male and female.

Characteristic: low search volume, low competitive rate, high conversion rate, specific search intent.

Geo-targeting keyword: in this keyword, you can target specific cities, state and even country. These keywords are most widely used to local businesses where they want to interact relevant customer. Geo-targeting keywords are most important for local businesses.

Characteristic: low search volume, low competitive rate, high conversion rate, specific search intent.

LSI keyword: LSI means latent semantic indexing. These keywords are closely related to your main keyword. Ex: your main keyword is chocolate and its LSI keyword could be coco chocolate.

Characteristic: low search volume, low competitive rate, high conversion rate, specific search intent.

Intent targeting keyword: when user perform a query to their intent. They are three categories:

Informational: When user want to get information about the specific item or topic. These keywords are appear in information content.

Ex: what is lemongrass?

Commercial: When user intent serious about making a purchase. Starting keyword like product specification, expire date, shipping free.

Ex: product description.

Transactional: This is a last step when user places the order. At this point, users compare the product to other multiple store and trying to get best deal. Starting keyword like best price, best offers, best quality etc.

All these keywords are the most widely used to SEO keyword research to help optimize your website on Google search result.